Alimentos
Orinoquia is a Venezuelian company created in 2003 as an initiative driven
toward the development of a healthy proposal that is both different and
innovative, that can provide practical and healthy alternatives suited toward
today’s consumers. Highlighting what is ours and our autonomy is the central
idea behind creating, what was at first the creation of our dressings and sauces
based on tropical fruits such as the parchita and the tamarind, the pineapple,
the mango, and the peach, in order to create unique flavors, colors, aromas and
textures . Later with the introduction of our products into Venezuelian markets
the concept of vinaigrettes and sauces based on fruits began to bloom.
The
development of our products was backed by the use of advanced technology in the
realm of formation of emulsions and mixing, as well as, research being done in
tandem with national universities; through the exchange of development of
technology exchange programs. On the
other hand, we have the involvement of members of the Venezuelian gastronomical
world, which served as great support in the creation and promotion of this new
generation of sauces.
Two years
later in the year 2006, after the introduction of our first line of products,
we finished the development of two new product lines: Our very own Orinoquian version on classic
dressings and vinaigrettes such as honey and mustard, César, and traditional
Italian, and the introduction of our Orinoquian light products with the
introduction of our Light Parchita Vinaigrette.
Upon
reaching our third year of commercial activity, Orinoquia finished its first
physical expansion of our production line, which included new equipment to
increase production and guarantee a greater level of efficiency and security
with the handling of our products. Thanks to this growth, in the year 2008, we
managed to reach one of our objectives in our business plan, with our first
foray into the international market with our first shipment to Europe (Spain),
after a very successful performance in an international food faire that year in
the city of Barcelona.
In the year
2009, our international presence expanded with the introduction of our products
into the Panamanian markets. We consolidated our distribution and
commercialized our sauces and dressings all across the national territory
through the main supermarket chains, specialty stores, and convenience stores
among others.
In 2010 our
newest project contemplated the acquisition of the latest machinery for
packaging sauces in aluminum, sachet type envelopes for individual use. This
proposal was very fitting for the time, for not only would the sachet envelopes
provide a new level of flexibility to the consumer but it was much cheaper to
access the product and thus certain segments of the population with less
acquisitioned power can afford them. We hope to have nationalize this new
product by the year 2011
We at Alimentos Orinoquia continue working with
the same passion and optimism that we had since the very beginning, to continue
serving our countries and communities with which we interact taking the
inventive nature of Venezuelian cuisine to a whole new level.